Taking the day off from work due to a particularly nasty illness I certainly didn’t feel obliged to take part in my usual Friday rituals. My friend, whom was in the area, gave me a call and asked if it was alright to stop by. As is typical, we engaged ourselves in lengthy conversations. That eventually lead to a discussion on the new web, or “web 2.0″ as fancy marketing-types, and buzz-word addicts like to call it.
He started rattling off all the pod castes he’s subscribed to, how much great music he gets, the stuff he learns, and the best of youtube series he enjoys. I’m a web developer and have been in I.T. since 2004. So you would think that I would be on top of stuff like this, but there are a lot of new web applications and such out there that I have no idea about. Hell, it takes me weeks to get fluent with a new cell phone. Maybe’s I’m just busy keeping my head above water in this fast moving industry and don’t have time to learn stuff all the other web developers are churning out.
What perturbs me about some of these newer things going on in the web is that they’ve been around since I first started using the internet in the mid-90′s. It just seems like “they” put fancy wrappers around the pre-existing web by ditching the bad page designs. Then some slick marketing guru got a hold of a cutting-edge logo, some jazzy slogan, a hyped-up name, and hey-hey welcome to the new web 2.0. Pod castes, what are these but audio and video files that you can download? MySpace, it’s just a bunch of personal web pages like tripod and geocities (p.s. RIP) with some additional features, right?
Shortly thereafter I would feel naive as my friend came back with an interesting rebuttal. It’s not about new technologies so much, its about the integration of multiple technologies into one and the better organization of data. Which is completely true. Downloading these Pod castes through iTunes gives you one location, to get lots of information. You can then subscribe to your favorites and get notified of new ones. It even stores where you left off on a particular caste. Myspace was able to integrate numerous features such as photo album, messaging, music, and building a web page into one and they made it really easy to do.
This stuck in line with something I’ve been wrestling with for a while. It seems to me that the web today has its own particular illness. There is nothing new left to create. While I’m sure thats not the case, it does feel like all the really easy stuff has been done already. What we should be focusing on in today’s new web is more effectively organizing data and features. That’s where tomorrows money will be.
Anyways, I hate sick days.